Strategic Leader in Creativity, Technology & Growth

15 years leading creative strategy and business growth. Over $1M in campaign results. I bridge creativity and technology to turn bold ideas into measurable impact.

Gabriel Lucio

About Me

My path hasn't been conventional—and that's my edge. I began in cinema, crafting stories that moved audiences and earned credits on 20+ films. That world taught me precision, storytelling discipline, and an obsession with quality—skills that still shape everything I create today.

Over the past decade, I've led creative, product, and partnership teams across companies like BBL, Bayz, Kratos Studios, and KGeN. I've directed campaigns for global icons such as Fortnite, Sony, and EA; negotiated international partnerships; and guided teams that turned bold ideas into measurable results—generating over $1M in campaign revenue.

Today, I'm driven by the space where creativity, technology, and AI converge—not as buzzwords, but as tools to amplify human imagination. I'm looking for my next challenge with a team that values strategic vision, creative excellence, and the courage to build what's next.

Why Me

Three strengths that define my approach

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1. Creative Versatility, Strategic Mindset

From post-production studios to gaming ecosystems and AI-driven campaigns, I've built a career around connecting creativity to strategy. My experience across entertainment, tech, and marketing gives me a rare perspective on how audiences think—and how businesses grow.

Storytelling instinct meets commercial execution.

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2. Measurable Impact at Scale

Across roles at BBL, Bayz, Kratos Studios, and KGeN, I've driven over $1M in campaign revenue. Beyond numbers, I've built scalable processes, led multi-disciplinary teams, and turned creative assets into long-term growth engines.

I don't just create campaigns—I build systems that perform.

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3. Trusted Partner to Global Brands

I've worked with industry leaders like Sony, EA, ESL, and Epic—developing activations, crafting go-to-market strategies, and building partnerships that drive results. From Brasil Game Show to international campaigns, I bring creative vision and strategic execution together.

Global vision, local execution—and relationships that last.

Professional Experience

Director of Partnerships

KGeN (Kratos Gamer Network)

Jun 2024 - Jul 2025 · 1 year 2 monthsSão Paulo, Brazil

Led the commercial and partnerships division, designing marketing strategies that connected global brands to Brazilian audiences across gaming, AI, and fintech sectors.

  • Directed partnership and go-to-market strategy for multiple international clients
  • Negotiated contracts, secured key deals, and built long-term commercial relationships
  • Oversaw a cross-functional team delivering high-impact campaigns and community activations
  • Contributed to KGeN's strategic expansion beyond gaming, helping introduce AI and trading brands to the Brazilian market
  • Delivered measurable business growth through strategic collaboration and creative execution
  • → Strategic leadership across business development, marketing, and innovation.

Lead Product Manager

Kratos Studios

Apr 2023 - Aug 2024 · 1 year 5 monthsSão Paulo, Brazil

Headed marketing innovation for Kratos' Web3 and gaming ecosystem, uniting creativity, data, and technology to drive user engagement and business growth.

  • Designed go-to-market strategies and creative frameworks for gaming clients
  • Led a multidisciplinary team delivering campaigns across LATAM and Asia
  • Leveraged AI tools and emerging tech to accelerate team workflows, improve cost efficiency, and elevate creative quality
  • Scaled engagement across multiple titles through data-informed storytelling
  • Mentored and developed creative talent, fostering a high-performance culture
  • → Leadership that connects creative vision with measurable results.

Product Lead

Bayz®

Apr 2022 - Apr 2023 · 1 year 1 monthSão Paulo, Brazil

Led marketing innovation and product development during a high-growth phase in Web3 gaming and esports.

  • Generated over $800K in marketing revenue through new business and partnerships
  • Developed large-scale activations, including Bayz's presence at Brasil Game Show
  • Drove cross-border campaigns integrating influencers, content, and community
  • Strengthened creative collaboration between internal and client teams
  • → Turning emerging technology into brand growth opportunities.

Head of Product

BBL

Jul 2021 - Apr 2022 · 10 monthsSão Paulo, Brazil

Led the product and marketing division at one of Brazil's top gaming and esports agencies.

  • Developed creative campaigns for major brands including Epic, Sony, EA, and ESL
  • Managed large-scale esports events and brand activations across LATAM
  • Introduced new standards of creative excellence in gaming marketing
  • Built bridges between brand storytelling and player experience
  • → Helped shape how global publishers engage with Brazilian players.

Post-Production Coordinator

D4G

Jun 2018 - Jan 2021 · 2 years 8 monthsSão Paulo, Brazil

Managed post-production operations for national campaigns, documentaries, and government initiatives.

  • Directed post-production for the 2018 and 2020 São Paulo political campaigns
  • Produced content for TV, digital, and radio under high-pressure daily deadlines
  • Coordinated multidisciplinary creative teams delivering consistent quality
  • Supervised documentary and advertising projects for major Brazilian clients
  • → Experience in fast-paced, high-stakes environments delivering creative excellence.

Senior Post-Production Specialist

Casablanca

Dec 2007 - Oct 2017 · 9 years 11 monthsSão Paulo, Brazil

Developed expertise in film and advertising post-production at Brazil's leading studio.

  • Credited in 20+ major feature films, including Minha Mãe é uma Peça, O Homem do Futuro, Serra Pelada, Olhos Azuis
  • Worked on national campaigns for brands like Itaú, Coca-Cola, and McDonald's
  • Contributed to influential documentaries such as Breaking the Taboo
  • Supported 2010 presidential campaign production team
  • Mastered advanced editing, VFX, and color correction techniques
  • → Foundation in storytelling, visual precision, and production leadership.

Skills & Expertise

Creative Leadership

Vision-Driven StrategyTeam EmpowermentMeaningful PartnershipsBusiness Growth through CreativityMentorship & Collaboration

Marketing & Growth

Brand StorytellingGo-to-Market ArchitectureCommunity ActivationEngagement DesignRevenue-Driven Campaigns

Innovation & Emerging Tech

AI IntegrationWeb3 & Interactive WorldsCreative AutomationFuture-First StrategyData-Inspired Creativity

Media & Storycraft

Narrative DesignPost-Production DirectionCinematic StorytellingCross-Media CampaignsVisual Identity Creation

Let's Connect

I'm open to new opportunities and collaborations. Let's discuss how I can bring value to your organization.